GOOGLE PLAY
Visual Design Lead | Global Marketing and MerchandisingGoogle Play, formerly Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for the Android operating system. Google Play also serves as a digital media store, offering music, books, movies, and television programs.
• Marketing and Merchandising Visual Design Lead for Google Play Store 2012 launch
• Initiated and drove visual executions to transform Android Market to the new Google Play Store
• Partnered with Marketing, Merch and Eng leads to plan editorial calendar for global/regional promotions
• Partnered with UX Research leads to define qualitative/quantitative studies to provide data for overall site and vertical-specific enhancement features
• Led and managed global design/production team to execute weekly store and email promos across all digital platforms
• Acted as a brand advocate for communication across external media partners
• Defined new visual/UX design systems and layouts across new verticals to ensure brand and visual consistency
Global Store Promotions
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Detail Page Re-design
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Nexus 4, 7 and 10 Launch
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Gift Card Redemption Flow
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Video Custom Theme Page
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Global eNewsletter and Email Campaigns
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Nexus 4, 7 and 10 Launch
Gift Card Redemption Flow
Video Custom Theme Page
Global eNewsletter and Email Campaigns
