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GOOGLE SHOPPING | BOUTIQUES 

Visual / UX Design Lead  

Boutiques was a personalized fashion shopping experience using specific style categories and visual search technology from Google. The site allowed users to discover fashion goods through a collection of boutiques curated by taste-makers -- celebrities, stylists, designers and fashion bloggers. Users could create their own "boutique" by favoriting items, uploading their own images, and liking or disliking styles and patterns. Like.com, the original site, was acquired by Google and later re-branded as Boutiques.

• Art directed/managed all branding, marketing and visual design/UX initiatives for Google integration/launch
• Partnered with Marketing, Merchandising, PM and Eng leads for all UX, feature, promotion, and influencer relationship initiatives

Before (Like.com) & After (Boutiques.com)
Website / Homepage Re-Design


Visual Search Re-Design


StylyzerTM Quiz Re-design


bspoke Editorial Blog for Boutiques


Designer Analytics Tool Dashboard tool that provided designers with metrics to analyze relevant traffic and user behavior patterns.

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